In today’s ever-changing and fast-paced world, it can sometimes seem as if generations are moving further apart. With the recent emergence of ‘zoomers’ (born after Gen Z) there has become a greater divide between the olds and youngs – but what exactly is the difference? This blog post will explore what sets boomers (those born during the Baby Boom period of 1946 to 1964) and zoomers (born from 1995 onwards) apart, and how each generation navigates through life in their own unique ways. So let’s dive into this generational exploration, exploring why these two groups are so markedly different!
Who is Boomers?
Boomers are the post-World War II generation born between 1946 and 1964. Boomers have had a serious impact on shaping the world, from politics to culture and everything in between. Boomers created iconic trends—from bell-bottom jeans to remixes of classic tunes—and were integral in the American civil rights movement and anti-war movements.
Boomers created an entire generation of entrepreneurs keen on taking risks, and even though Boomers started out as part of a child-boom era, their influence remains powerful today. Boomers are well-known for their ambitious attitude and zest for life; they have been pushing boundaries and expanding horizons since they first entered adulthood.
Who is Zoomers?
Zoomers, also known as Generation Z, are individuals born between 1995 and 2015. Zoomers are the first group of people to grow up entirely in the digital age, often referred to as “Digital Natives”. Zoomers are extremely tech-savvy and have adapted quickly to new technology that is introduced almost daily.
Zoomers are creative, social, and independent problem-solvers who strive for success in all aspects of their lives. They care deeply about important issues such as climate change, the economy, and social justice. Zoomers have already had an undeniable influence on our world and will continue to be a powerful presence for years to come.
Difference between Boomers and Zoomers
Boomers and Zoomers represent two different generations with distinct characteristics and values.
- Boomers are defined as the post-World War II generation born between 1946 – 1964, while Zoomers consist of today’s youth, ranging from Gen Z to millennials.
- Boomers advocate traditional values such as hard work and dedicated commitment to tasks, while Zoomers are more flexible and connected with technological advancements.
- Boomers believe in a rigid structure of getting through education, securing a job, and remaining loyal to an organization until retirement. On the other hand, Zoomers strive for independence but often struggle with job uncertainty due to volatile economic conditions.
Their career goals tend to be more dynamic, taking into consideration emotional satisfaction over financial security. Boomers and Zoomers may differ in their approach to achieving success and life in general; however, each playing their own role serving as a bridge from past to present technology.
Conclusion
If you can tap into how your customer’s brains work at different stages in the purchasing process or lead funnel, you may be able to drive more sales with less effort. The neuroscience sales tips we’ve provided should help you get started thinking about how you can leverage the power of the human brain in your own digital marketing strategy.
