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Difference between YouTube and Vevo

Difference between YouTube and Vevo

Formed in December 2009, Vevo is a premium music video streaming service owned by Google, Inc. and Sony Music Entertainment. Launched as a joint venture between the two companies, Vevo quickly became the most popular destination for music videos online. With over 100 million users and more than four billion monthly views, Vevo has become the go-to source for music lovers everywhere. YouTube, on the other hand, is a platform where anyone can upload content. Though it too offers music videos, they are not as widely viewed or well organized as those on Vevo. As such, Vevo’s popularity can be largely attributed to its superior selection of music videos and user-friendly interface.

What is YouTube?

YouTube is a video-sharing website where users can upload, share, and view videos. YouTube was founded in 2005 by three former PayPal employees. YouTube allows users to upload videos of any length, and it also has a feature that allows users to trim their videos before uploading them. YouTube has a vast library of user-generated content, and it also has partnered with many media companies to offer premium content. YouTube is one of the most popular websites in the world, with over 1 billion active users each month. YouTube is available in 76 different languages and is used in over 100 countries. YouTube is a subsidiary of Google.

What is Vevo?

Vevo is a global entertainment company that provides premium music content through a range of channels, including YouTube and its own website. Vevo offers ad-free streaming of music videos, live concerts, and original programming, as well as exclusive behind-the-scenes footage and artist interviews. Vevo also has a growing selection of licensed content from major labels, including Universal Music Group, Sony Music Entertainment, and Warner Music Group. In addition to its flagship website, Vevo also operates Vevo TV, a 24/7 music video channel that is available in the United States, Canada, the United Kingdom, Ireland, Australia, and New Zealand. Vevo is headquartered in New York City.

Difference between YouTube and Vevo

  • YouTube and Vevo are both online video platforms that offer a wide variety of content. YouTube is a general-interest platform that offers a mix of user-generated and professional content, while Vevo is a music-focused platform that offers mostly professional music videos.
  • YouTube is the larger of the two platforms, with over 2 billion active users per month. Vevo has a smaller audience, with around 250 million active users per month. YouTube is available in over 80 countries, while Vevo is only available in around 60.
  • Both YouTube and Vevo are ad-supported and offer paid subscription options. YouTube also offers premium content through its YouTube Red service. YouTube and Vevo offer apps for smartphones and tablets, as well as websites for desktop computers.


YouTube and Vevo are both video hosting platforms, but there are a few key distinctions between the two. For starters, Vevo is a music-focused platform that has partnerships with major record labels. This means that if you want to upload a music video, it’s likely that you’ll need to use Vevo. Additionally, Vevo videos often have higher production values since the company works with professional filmmakers and artists. Finally, while YouTube allows anyone to upload a video, Vevo is more selective about which content gets posted on its site.

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