Difference between Tactics and Strategy

Tactics vs. Strategy

What is Difference between Tactics and Strategy? Tactics and strategy are two words we commonly hear. They used to be used frequently as military terms, but nowadays it is not unusual for them to be mentioned in the business environment, sports and even games.

Although the two terms are interrelated, it is good to know that they do not mean the same thing. Although in both cases everything has to do with the purpose of achieving something, the way in which they develop is quite different. So that you can continue to expand your knowledge, here’s what the difference between tactics and strategy is.

Difference between Tactics and Strategy


Strategies have a wide reach. They develop after having reflected on something or have had experiences. Strategies focus on the ultimate goal and how to achieve them.

A strategy is planned in advance and can be defined as a plan of action designed to achieve or achieve a long-term goal. In the field of business, the strategy is called the plan that seeks the best for the company. For example, imagine that you have a company and want your new product to be a success; in that case, exposing that product to the public whenever possible is a strategy.


On the other hand, a tactic has less reach than a strategy. It focuses on trying to achieve short-term goals. Some dictionaries define it as follows: it is a carefully planned action or strategy to achieve a specific purpose.

Also, following the example above in which you have to imagine that you want a new product to be a success in your company. Above we gave you an example of what the strategy would be, but you have to know that in such case the tactic would consist of putting commercials; whether on the internet or on television.

The Key differences between tactics and strategy

  • Strategies have long-term reach, while tactics focus on short-term goals.
  • The strategies are more general, while the tactics are more specific.