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Difference between Social Media and Digital Marketing

Difference between Social Media and Digital Marketing

Digital marketing and social media are two terms that are often used interchangeably, but they are actually quite different. Digital marketing is a broader term that includes social media, but it also encompasses other digital channels such as email, paid search, and website optimization. Social media, on the other hand, refers specifically to online platforms where users can share content and interact with each other.

What is Social Media?

Social media is a term that is used to describe a variety of online platforms that allow users to interact with each other. The most popular examples of social media platforms include Facebook, Twitter, and Instagram. Social media platforms typically allow users to create a profile, share content and engage with other users. While some social media platforms are used primarily for personal interactions, others are used for professional networking or marketing purposes.

What is Digital Marketing?

  • Digital marketing is the process of promoting products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
  • Its key goal is to reach potential customers through the most effective channels available. This involves understanding customer needs and desires and then creating a marketing mix that targets those needs most effectively.
  • In practice, digital marketing involves a wide range of activities, such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and online advertising.

Difference between Social Media and Digital Marketing

Social media and digital marketing are often used interchangeably, but there is a difference between the two concepts. Social media refers to the use of online platforms like Facebook, Twitter, and Instagram to build relationships and interact with potential and current customers. Digital marketing, on the other hand, is a broader term that includes all marketing activities that take place online.

This can include everything from creating and managing a website to developing online advertising campaigns. While social media is just one piece of the digital marketing puzzle, it is an important tool that can help businesses to reach a larger audience and build relationships with customers.


Social media and digital marketing are not one and the same. Social media platforms, such as Facebook, Twitter, and LinkedIn, allow users to share information with their friends and followers. Digital marketing refers to all forms of online marketing efforts. This can include paid search ads, website optimization, email campaigns, and social media advertising.

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