SEO vs. SEM
Difference between SEO and SEM: – If you are one of the people that start to dedicate themselves to the world of the web and to the online businesses, surely already you have seen several times the terms SEO and SEM. The truth is that they are much related, so much so that some are often confused and think they mean the same thing, but they are different services. Below is all about the Difference between SEO and SEM
Difference between SEO and SEM
Search Engine Optimization (SEO)
SEO can be described as the tactics or strategies used to make sure that a website is accessible to search engines like Google, Bing, etc. Besides being accessible the goal of SEO is to improve the chances that a web appears among the top positions when a person searches for a specific word or phrase in a search engine to increase visits. The higher the site, the greater the chances of getting organic or natural traffic, this means that it is not necessary to pay to appear in the top positions, but this is achieved with good content and virility.
The optimization for the search engines basically is divided in two stages:
SEO On-Page: This is the internal optimization of the website. Some of the best practices for improving SEO On-Page are creating quality content, using friendly URLs, improving upload speed, social integration, optimizing title tags and Meta description, etc.
SEO Off-Page: Consists of creating quality links from other websites independent of ours.
Search Engine Marketing (SEM)
The SEM is the process of obtaining traffic by buying ads in the search engines. These ads can be purchased through Adwords, Bing Ads, among others, and often the cost of a search marketing campaign will depend on the theme and the amount of traffic we want to get. The main difference with SEO is that the SEM is buying advertising to gain visibility.
One of the best-known advertising agencies is Adwords. Through Adwords you can buy advertising to appear in Google results (although you can also choose to appear on sites that use Ad sense), where you pay each time a person clicks on one of your ads. It is for this reason that this type of advertising receives the name of PPC (Pay per click) or CPC (Cost per click).
Key Differences between SEO and SEM:
- SEO seeks to appear in search engines organically, while SEM focuses on paid results.
- SEO is less expensive in the long run.
- SEM focuses on getting instant and short-term results, while SEO looks for long-term results.