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Difference between Pinterest and Instagram

Difference between Pinterest and Instagram

In recent years, social media platforms have become a staple in our society. There are many different types of social media platforms, each with its own unique purposes and audiences. Two of the most popular social media platforms are Pinterest and Instagram. While both platforms allow users to share images and videos, there are some key differences between the two. In this blog post, we will compare and contrast Pinterest and Instagram, highlighting their similarities and differences. By understanding the differences between these two platforms, you can determine which one is best suited for your needs.

What is Pinterest?

Pinterest is a website and app that allow users to create virtual bulletin boards by saving images from around the web. Pinterest is especially popular for DIY projects, recipes, fashion, and home décor. Users can also follow other users with similar interests, and search for specific topics or items. Pinterest has become a go-to source of inspiration for many people and has even been credited with driving sales for businesses. While Pinterest started out as a primarily female-oriented platform, it now has a diverse user base of all genders and ages. Thanks to its visual format and user-friendly interface, Pinterest has become one of the most popular social media platforms in recent years.

What is Instagram?

Instagram is a photo-sharing social networking service that enables users to share images and videos. The platform is available on iOS, Android, and Windows Phone. Instagram was created by Kevin Systrom and Mike Krieger and launched in October 2010.

  • Instagram has over 800 million monthly active users. The service allows users to upload, edit, and share photos and videos. Instagram also provides a platform for users to discover new content through hashtags and explore the work of other users.
  • Instagram is owned by Facebook. Instagram has been used to promote products and brands, as well as to document events and capture moments. The platform has also been used for political purposes, such as organizing protests and documenting police brutality.
  • Many celebrities and public figures have used Instagram to build their personal brands and connect with their fans. Instagram has also been criticized for its negative impact on body image and mental health.

Difference between Pinterest and Instagram

Pinterest and Instagram are two of the most popular social media platforms. They both allow users to share photos and videos, but there are some key differences between the two. Pinterest is a visual bookmarking tool that allows users to save and organize images they find online. It’s often used for things like planning weddings or home renovations.

Instagram, on the other hand, is a photo-sharing app that is focused on building a community of users who share similar interests. It’s also a great platform for promoting brands and businesses. So, if you’re looking to save ideas or connect with others, Pinterest and Instagram are both great options. But depending on what you’re looking for, one may be a better fit than the other.


The main difference between Pinterest and Instagram is that Pinterest is a visual search engine, while Instagram is a photo-sharing app. Both platforms are great for marketing your business, but it’s important to understand the different ways you can use them. For example, on Pinterest, you can post images of your products with links to your website where people can buy them, while on Instagram you can share photos of your team and office culture to give potential customers a behind-the-scenes look at your company.

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