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Difference between Motto and Slogan

Difference between Motto and Slogan

Did you know there was a difference between mottos and slogans? Although many people use their words interchangeably, each phrase has its own distinct purpose. Whether you’re developing your own tagline for a business or looking to gain an in-depth understanding of marketing messaging, it is important to understand the distinction between mottos and slogans. To begin our exploration into the varied purposes of these phrases, let’s take a closer look at what exactly constitutes a motto verses slogan.

What is a Motto?

Mottos are short phrases that provide a sense of purpose or identity to those who use it. Derived from the Latin term ‘muttum’, Motto’s can be found in everyday life, often printed on memorabilia and clothing. Mottos are widely used by organizations, governments, towns and cities to remark upon their beliefs or ideals. Mottos also form an integral part of Heraldry and Coats-of-Arms, where they often appear at the bottom of designs followed by a crest or shield. Mottos act as a reminder for people about their goals or beliefs and are sometimes even renowned for inspiring great acts.

What is Slogan?

Slogans are a brief phrase or statement used by businesses to capture the essence of their brand, mission, or product. Slogans often have a strong emotional impact as they succinctly and memorably communicate an idea or feeling. Slogans can be extremely powerful promotional tools because they capture the attention of potential customers and help unify a brand’s messaging across multiple mediums. Good slogans stick in people’s minds and offer an easily recognizable way for customers to identify with the brand and its products or services. Slogans have been used to influence public opinion since Roman times and continue to be a memorable part of advertising today.

Difference between Motto and Slogan

Mottos and slogans are often confused as the same thing, but they are actually very different. Mottos generally explain what an organization stands for, its ideals, and values.

  • For example, the motto of the United States is “E pluribus Unum,” which translates to “Out of many, one” – a reference to its diverse population coming together to form a stronger nation.
  • On the other hand, slogans are used by companies or organizations to create a memorable phrase that will stick with consumers and help them recognize and remember them.
  • Slogans can range from simple ones like Nike’s iconic phrase: “Just Do It,” to more complex ones like McDonalds’ slogan: “I’m Lovin’ It.” Mottos provide deeper meaning while slogans do their best to present a condensed version of messages while still being catchy.


A motto is a phrase that represents the guiding beliefs or ideals of an individual, family, clan, organization or community. A slogan is a memorable catchphrase or phrase used in political, social, commercial, religious and other contexts as a repetitive expression of an idea or purpose. The main difference between motto and slogan is that mottos are mostly long-term whereas slogans are short-term. Mottos usually guide companies during their development while slogans tend to be created for certain campaigns specifically.

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