Marketing vs. Advertising
What is Difference between Marketing and Advertising? In the business world it is not enough to make a good product or offer a good service, it is also necessary to know how to attract customers and even more; how to retain them. It is for this and other reasons that we gave way to the development of advertising and marketing.
You may think that the last words mentioned above refer exactly to the same, but the truth is that it is not so. If you want to know a little more about it, and then continue reading, we will explain to you the difference between marketing and advertising.
Difference between Marketing and Advertising
Marketing has to do with the systematic planning, implementation and control of business activities whose main purpose is to maintain the relationship between sellers and buyers. It comprises a wide variety of activities aimed at selling a product or service.
Marketing focuses on selling an image of the business, deciding how to distribute services or products based on a series of factors and the satisfaction of the needs and desires of customers.
Marketers implement a series of strategies to know not only how to make the most of the business at the moment, but also in the future. They analyze the market, distribution channels, take into account products and services that compete, work with strategic prices, budget and sales.
In short, marketing has more to do with public relations than direct selling of products and services.
On the other hand, advertising is just one aspect of marketing. It consists of a series of public announcements containing messages whose purpose is to persuade people to buy something from a particular sponsor.
Advertising is the non-personal promotion of the services and products of a business and its focus is to make new potential customers realize what it is offering. It is focused solely on products and services.
The process for advertising follows more or less the following line: determining the audience, agreeing with the media, launching ads and finally analyzing the results. We can find advertising on television, radio, internet, newspapers, magazines, brochures, emails and even phone calls.