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Difference between Brand and Trademark

Difference between Brand and Trademark


Brand and trademarks can be easily confused with each other, but they are technically different. A trademark is a specific name or symbol that is associated with a product or service to distinguish it from others. A brand, on the other hand, is the emotional connection that consumers have to a product or company. It can be built through various marketing strategies, such as advertising, PR, and social media.

What is Brand?

A brand serves as an access point for customers to recognize a company and its offerings. It is the emotional and mental associations that a person has with a company, product, service, or individual. A strong brand differentiates a company from its competitors and creates customer loyalty. Furthermore, a brand can affect customers’ perceptions of quality and value. A company’s brand is its most important asset, and it should be carefully cultivated.

What is Trademark?

A trademark is a sign used to distinguish the goods or services of one company from those of another. A trademark can be a word, phrase, logo, or symbol. Trademarks are registered with the government in order to protect businesses’ investment in their brand identity.

  • When a company registers a trademark, it is granted exclusive rights to use that mark in connection with the goods or services specified in the registration.
  • Other businesses are not allowed to use the same or a confusingly similar mark for the same or similar goods or services. If someone uses your registered trademark without permission, you can take legal action to stop them and defend your rights.

Difference between Brand and Trademark

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Trademarks are a type of brand.

  • They are distinguishing features that identify a particular product or service and distinguish it from those of other producers. A trademark may be a word, phrase, logo, or design. It may be registered with the government or not.
  • A trademark does not need to be registered to be legally protected. Unlike brands, trademarks can be bought and sold without affecting the identity of the product or service they represent. When a company buys a trademarked product or service, it can continue to use the same brand name and identifier.

The term “brand” is often used to refer to both brands and trademarks. However, it is important to understand the difference between these two types of intellectual property. A brand is a name or logo that represents a company or product. A trademark is a type of brand that identifies a particular product or service.


The brand is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of other sellers. A trademark is a brand name that is registered with the USPTO to prevent others from using it in commerce. Brand names can be protected by trademarks and/or copyrights. A company may have multiple brands but only one trademark.  Trademarks are important for businesses because they help customers distinguish between products and services.

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