There are a lot of digital marketing options available to businesses today. Two of the most popular are Adwords and PPC. But what’s the difference between them? And which one is right for your business? In this blog post, we’ll break down the differences between Adwords and PPC, so you can make an informed decision about which one is right for you. Stay tuned!
What is Adword?
Adword is a keyword-based advertising tool that allows businesses to target potential customers who are searching for specific products or services online. By bidding on Adwords, businesses can have their advertisement shown on the Google search engine results page (SERP) when someone types in a relevant keyword. Adwords allow businesses to specifically target their audience, and they only pay when someone clicks on their ad. As a result, Adwords can be an effective way to reach out to new customers and generate leads.
What is PPC?
PPC, or pay-per-click, is an advertising model in which businesses can display ads on publishers’ websites and only pay when the ad is clicked. PPC is a popular way for businesses to generate leads and sales, as it allows them to reach a large audience with relative ease. Additionally, PPC ads can be targeted to specific demographics, making them an effective way to reach potential customers. PPC is typically managed by a PPC agency, which will create and optimize campaigns on behalf of the business. However, some businesses choose to manage their PPC campaigns internally. Either way, PPC can be an effective way to reach potential customers and grow a business.
Difference between Adwords and PPC
Adwords and PPC are both marketing terms that are often used interchangeably. However, there is a difference between the two. Adwords is a type of online advertising, while PPC stands for pay-per-click. Adwords ads are typically displayed on Google search results pages. When someone clicks on an Adwords ad, the advertiser is charged a fee.
PPC, on the other hand, is a type of online advertising in which advertisers only pay when someone clicks on their ad. PPC can be used on a variety of sites, including search engines, social media sites, and websites that feature banner ads. Because Adwords and PPC are both effective ways to reach potential customers online, they are often used together as part of a comprehensive digital marketing strategy.
Conclusion
So what’s the difference between Adwords and PPC? In short, Adwords is a Google product that allows businesses to create text-based ads that appear on Google search results pages. PPC, or pay-per-click, is an advertising model used by businesses of all sizes to get their website in front of as many people as possible. When someone clicks on one of your PPC ads, you pay the publisher (usually a website like Google or Facebook) for that click.
Because Adwords is owned by Google, it has some distinct advantages over other PPC platforms. For example, because so many people use Google to search for information online, your Adwords ads are likely to be seen by more people
